As China celebrates a winning streak that brought the country the most Olympic gold medals aller Zeiten einbringt, erlebt die "Silk Street", ein berühmtes Warenhaus in Beijing, einen ganz eigenen "Goldrausch". Wenige Tage vor dem Ende der Olympischen Spiele strömen Athleten, Funktionäre und Zuschauer in das fünf Etagen umfassende Kaufhaus im Osten von Beijing.
"In den letzten paar Tagen waren hier die meisten Kunden in über 30 Jahren. Der Absatz wächst jeden Tag um 10 Prozent", sagt Wang Zili, Geschäftsführer der Silkstreet Company.
Zwischen dem 8. und dem 14. August haben mehr als 300.000 Menschen den Markt besucht und einen Absatz von mehr als 100 Millionen Yuan (9,93 Millionen Euro) realisiert, sagt Wang und fügt hinzu, dass 80 Prozent der Kunden aus dem Ausland kamen, darunter Government and leaders from 19 countries.
Anne Rogge, wife of Jacques Rogge, the president of the International Olympic Committee, has visited us four times to buy jewelry and silk, says Wang.
Mingren Ji, owner of a silk business in the store told, alone of the NBA Houston Rockets player Dikembe Mutombo had bought 11 tailored silk suits from him.
"I must say, he is really great," says Ji. "He seemed very happy with the suits and has 'thank you' said in Chinese to me."
Mutombo promised last week, to order more suits by mail when the United States returns, "continues Ji.
Ji had also received from the International Boxing Association, an order of 49 suits for the opening ceremony of the Olympics. In addition, teams from Canada and Spain have ordered custom-made sports clothing.
"This means that the quality of our clothes start to get international recognition," says Wang. On his desk are the framed pictures of the teams from Nauru and Venezuela, in their march into the Olympic stadium during the opening ceremony on 8 August uniforms with the newly formed brand SILKSTREET contributed.
"The Olympics has given us a rare opportunity and is the market resist pressure to work to improve his image, "says Wang.
The" Silk Road is "since 1985 and is on foreign tourists very popular that go there to buy counterfeit luxury clothing and accessories, reasonable prices.
Because of complaints and grievances of world famous brands, the local government against counterfeit brand pursued and supported the market in establishing its own brand in order to rehabilitate the reputation of the store.
hundreds of stalls selling fake branded goods sold have been made the market is removed and a 1,000-square-foot area for tailored suits has been set.
More about Silk Street wikipedia.org
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