Strong advertising drum has stirred the newly launched Rudolstädter Access publishing. Empty cans with a current publishing book cover, distributed in the Leipzig tram could exchange fair visitors yesterday against a can of tomato soup.
"A joke," says publisher Holger H. Elias - the short period caused a queue in front of the stand. Last year, the once renowned and after the turn to ruin driven gripping new publishing house founded. In the future he would take his books exclusively digital printing in offset printing, says Elias. For instance, small runs are possible. From May to start the new printing plant near Bad Köstritz.
The developments around e-book behält Elias im Auge. Für Fachbücher könnte es jetzt schon interessant sein, in der Belletristik wird er aber wohl erst in sechs Jahren Fuß fassen.
Franziska Nössig / Thüringische Landeszeitung (TLZ)
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